We. Mean. GOOD. Business. 

At Lipscomb, we believe good business is about more than strong margins. It’s about strong character. It’s about business as a force of good—business that makes good decisions, creates good opportunities, and forms good leaders who do great things. 

That vision comes to life through five values that define us: 

Credible. 
Good business starts with trust. In all of our programming, including the Accounting program whose legacy began with Axel Swang, we develop leaders known for integrity, excellence, and doing what’s right—even when it’s hard. 

Purposeful. 
Good business is intentional. The College of Business Excellence Fund and the AI Technology Fund ensure our students are equipped with cutting-edge tools and mission-driven programming that prepare them for what’s next. 

Creative.
Good business solves real problems. Seed funding for our Student-led Consulting Agency will give students hands-on experience helping real organizations grow, adapt, and thrive. 

Bold.
Good business steps out in faith. Our Business Missions trip to Kenya this May will challenge students to think globally, lead courageously, and see how business can transform communities. 

Serving.
Good business opens doors. Our Alumni Ps. 78:72 Scholarship enables future business leaders to pursue an education that shapes both their skills and their calling. 

On Giving Day, you’re not just supporting programs. You’re championing business as a force for good. You’re investing in students who will make good decisions, build good companies, and become good business leaders grounded in faith and excellence. 

We thank you for joining us as together we create lasting impact, developing business leaders who embrace the values and virtues of Jesus. 

We. Mean. Business. Business for Good.